Douglas Rushkoff with a piece in The Guardian examining how technology has grown from devices and platforms to an entire environment in which we function. As the decade came to a close, we’ve started to see a form of “tech backlash” as we begin to understand that these spaces and tools may not have our best interests at heart.
We can no longer come to agreement on what we’re seeing, because we’re looking at different pictures of the world. It’s not just that we have different perspectives on the same events and stories; we’re being shown fundamentally different realities, by algorithms looking to trigger our engagement by any means necessary. The more conflicting the ideas and imagery to which are exposed, the more likely we are to fight over whose is real and whose is fake. We are living in increasingly different and irreconcilable worlds. We have no chance of making sense together. The only thing we have in common is our mutual disorientation and alienation.
We’ve spent the last 10 years as participants in a feedback loop between surveillance technology, predictive algorithms, behavioral manipulation and human activity. And it has spun out of anyone’s